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Content To Commerce Summit 2015 Agenda

Breakfast & Registration

So it begins!

  • Alicia Navarro, Co-Founder & CEO, Skimlinks
  • Joe Stepniewski, Co-Founder & COO, Skimlinks

A personal welcome and introduction to the Summit from Skimlinks' Co-founders.


Trends in Publishing & Commerce

  • Ben Barokas, Founder and CEO, Sourcepoint

With a background in ad-tech and e-commerce, discover a unique perspective on the popular methods publishers are using across the board to monetise their properties.


Comtent Success Stories

  • Sandro del Grosso, Digital Partnership Manager, The Independent
  • Ben Bowers, Co-Founder, Editor, Gear Patrol
  • Carolina Gomes-Casseres, Director of Product & Monetisation, The Huffington Post
  • Peter Wang, Chief Technology Officer, Refinery29

Today's top publishers walk us through their approach to commerce-related content in practice, including real life examples of what works and lessons learned along the way.

Morning Networking Break

Leveraging People - Organisational structures and processes to support commerce-related content

  • Elise Layton, Director of Revenue Operations, Apartment Therapy
  • Ray Pawulich, Product Manager, Future Publishing
  • Lindsay Jerutis, General Manager, Real Simple Digital, Time Inc

Content doesn't write itself. Hear how the experts structure, resource and manage the content creation process, including the policies put in place to maintain and balance an editorial voice.


Leveraging Social - Monetising online communities

  • Sue Macmillan, Commercial Director, Mumsnet
  • Daniel Murray, Co-Founder, Grabble
  • Adam King, Creative Director, Diagonal View

Communities have enormous potential but leveraging them in the right way can be tricky. When successfully done however, the opportunities for growth are endless.


The Merchant Perspective - Why commerce-related content is the future

  • Chris Worthy, UK Publisher Development, eBay Marketplaces
  • Ryan Jones, Affiliate & Social Marketing Manager, Shop Direct

Many retailers have now adopted comtent as an integral part of their brand. Here, some of our most comtent savvy merchants walk us through what works, what doesn't, and why comtent is the future.


Native at scale - How to scale true native content

  • Joe Stepniewski, Co-Founder & COO, Skimlinks
  • Charles Yardley, Managing Director International and Publisher, Forbes Life

Native content takes different shapes - from galleries to display campaigns and native content pieces. But is it scalable and where should publishers and advertisers go from here?

Afternoon Networking Break

Leveraging Insights - Applying data science to content strategy

  • Josh Himwich, VP, Product, XO Group

From driving new content ideas to boosting ad sales, publishers are using data as a driver for their revenue strategies. Here's how.


Closing Notes

  • Alicia Navarro, Co-Founder & CEO, Skimlinks

A sneak peek at what's cooking over at Skimlinks HQ, including some exciting new developments to help publishers make the most out of their comtent.

5:45PM - late

After Party (Networking Drinks) - Sponsored by eBay

Cocktails & Canapes in the Spanish Garden