Welcome and introduction to the C2C Summit.
With a background in ad-tech and e-commerce, hear an investor's unique perspective on the popular methods publishers are using across the board to monetize their properties.
Publishers who have successfully embraced commerce-related content share their tips and tricks. From dedicated commerce teams to splitting commercial and editorial content, they'll be covering a variety of recommendations to help inspire you.
Monetization doesn't just generate revenue, it also yields vast amounts of incredibly useful data. But how do you harness it and what can you get out of it?
Mobile content is notoriously difficult to monetize and yet over 50% of shoppers browse while on the go. Here, our experts showcase the solutions they've implemented - what's worked and what hasn't. You'd be surprised.
Native advertising is one of the most popular and divisive trends in content monetization. What's your stance? Our lead speakers will launch the discussion and then it's up to you to let us know what you think.
XO Group (the company behind wedding phenomenon The Knot) shares how they use commerce-related content as a stepping stone to build and develop a cohesive set of revenue models.
Our co-founder & CEO dazzles us with a sneak peek at what's next.