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Content To Commerce Summit 2014 Program

Breakfast & registration

So it begins! by Alicia Navarro & Joe Stepniewski

Welcome and introduction to the C2C Summit.


Insights: Trends in publishing and commerce - an investor's perspective

  • Ian Sigalow, Co-Founder & Partner, Greycroft Partners

With a background in ad-tech and e-commerce, hear an investor's unique perspective on the popular methods publishers are using across the board to monetize their properties.

Morning break

Lessons & Learnings: Organizational structures and processes to support commerce-related content

  • Erin Pettigrew, VP of Business Development, Gawker Media
  • Adam Simon, Director of Product, Refinery29
  • Ben Bowers, Co-Founder & Editor, GearPatrol
  • Sandro Del Grosso, Digital Partnership Manager, The Independent

Publishers who have successfully embraced commerce-related content share their tips and tricks. From dedicated commerce teams to splitting commercial and editorial content, they'll be covering a variety of recommendations to help inspire you.


Insights: Measuring affinity and intent using purchase data

  • Martin Goodson, VP of Data Science, Skimlinks
  • Rachel Parkin, SVP, Data Strategy and Sales, CafeMom

Monetization doesn't just generate revenue, it also yields vast amounts of incredibly useful data. But how do you harness it and what can you get out of it?


Showcases: Monetizing mobile content

  • Jen Wong, EVP, Strategy, Operations and Business Development, Popsugar
  • MaryAnn Bekkedahl, Co Founder & President, Keep
  • John Toskey, Interim Director, Global eBay Partner Network

Mobile content is notoriously difficult to monetize and yet over 50% of shoppers browse while on the go. Here, our experts showcase the solutions they've implemented - what's worked and what hasn't. You'd be surprised.


Counterpoints: Native commerce, Pros and Cons

  • Maura Charles, Senior Digital Product Manager, Time Inc.
  • Liz Bacelar, Founder & CEO, Decoded Fashion

Native advertising is one of the most popular and divisive trends in content monetization. What's your stance? Our lead speakers will launch the discussion and then it's up to you to let us know what you think.


Experts Share: How C2C powers other revenue models

  • Josh Himwich, VP, Product, XO Group
  • MaryAnn Bekkedahl, Co Founder & President, Keep Holdings

XO Group (the company behind wedding phenomenon The Knot) shares how they use commerce-related content as a stepping stone to build and develop a cohesive set of revenue models.


Closing Keynote

Our co-founder & CEO dazzles us with a sneak peek at what's next.


After-party at the Delancey & Ludlow (the DL)