Captivate. Understand. Take Action.
The line between editorial and commercial content is blurring.
With publishers now attracting larger audiences and even more revenue through commerce themed pieces, the need to understand consumers, create interesting content, and boost engagement is greater than ever.
From talks around structures and processes to optimise commerce-related content to discussions on how to leverage purchase data, the Content to Commerce Summit explores the actions publishers can take to drive a winning commerce-related content strategy.
Confirmed speakers include...
Sandro Del Grosso, Digital Partnership Manager, The Independent & Evening Standard
Ben Bowers, Co-Founder & Editor, Gear Patrol
Peter Wang, Chief Technology Officer, Refinery29
Sue Macmillan, Commercial Director, Mumsnet
Daniel Murray, Co-Founder, Grabble
Ray Pawulich, Product Manager, Future Publishing
Carolina Gomes-Casseres, Director of Monetization, The Huffington Post Media Group
At C2C 2015, you'll learn how to create and make the most of a commerce-related content strategy in an increasingly complex publisher landscape. Hear from leading innovators, explore the latest trends and see how publishers are leveraging everything from online communities and sponsored content to mobile apps and data insights to monetise content while maintaining the user experience.
Join 200 senior executives from some of the world’s biggest publishing powerhouses - including Mail Online, The Independent, The Huffington Post, Vox Media, Hearst UK, Future Plc, Refinery 29 and Time Inc. - as we explore how to bridge the gap between content and commerce, drive readership, and maximise revenue.
Skimlinks creates native monetization solutions for publishers, rewarding them for any e-commerce they drive by automatically turning product links and references into trackable affiliate links. Integrated with more than 20,000 merchants, Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web. Our technology helps publishers like Time Inc, Gawker Media, Condé Nast, Hearst and The Huffington Post earn revenue and gain insights from their commerce-related content.
Highlights from C2C 2014 in NYC
I've been to a lot of conferences in my day; long/short/near/far. Yours was amazing...And the spirit - as with all Skimlinks interactions I've had - was friendly, open and kind. Thanks for including me and for putting on such a productive and smart event.
A few days prior I had been to a similar conference and felt like I knew more than the speakers. This was NOT the case at C2C! There was so much to learn!
The presentations were informative and the attendees were a great mix of people from the industry, which made the event great for networking. I will definitely attend future C2C events and look forward to keeping in touch with the contacts that I made last week. Thank you for the wonderful opportunity!
Super impressed with @alicianavarro and the whole @skimlinks team today at #C2CSummit. Great event. They get it.
Such an amazing experience. Well done.
Big thanks to @Skimlinks for hosting today's #c2csummit. I learned so much and had a great time.View the 2014 agenda